Material selection
Four metal finishes update the main image and supporting information together.
Portfolio 06 · VECTOR A1
VECTOR A1
A focused product-brand experience that explores one tool through material, structure and craft.
The challenge
Revealing how each material changes the feeling of one product
A brand with a focused range benefits more from depth than an artificially expanded catalogue. Form, material and tactile character need room to speak.
The product image and material selector lead the page, followed by structure, detail and making stories in a deliberate sequence.
The approach
A concentrated composition led by product imagery and material choice
Product story
Large imagery and concise writing communicate form, surface and tactile character.
Inquiry journey
The narrative moves naturally from product exploration to collaboration and supply inquiries.
Design focus
A small range expressed as a deeper brand experience
A dark field, restrained acid accent and precise product imagery keep attention on the object while material selection gives visitors a reason to explore.
Product focusA first screen built around silhouette and detail
Material changeImage and description respond to each selection
Narrative flowProduct, material, making and inquiry form one sequence
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