Brand-led home
Large imagery and restrained typography connect the garden setting with seasonal collections.
Portfolio 01 · SIONI
SIONI
A responsive storefront designed to carry a kidswear brand story naturally into product discovery and purchase interactions.
The challenge
Keeping brand atmosphere and commerce functions in one world
SIONI needed to bring garden-inspired imagery, multiple collections and the states required for shopping into one website.
The structure needed to go beyond a visual lookbook without letting product listings and purchase UI overwhelm the brand's quiet character.
The approach
From editorial scenes to real product actions
Product discovery
Categories, filtering, sorting, collections and product details form one clear browsing journey.
Responsive purchase UI
Size selection, cart, wishlist, search, account and checkout views were tuned through mobile.
Project result
A connected front end from brand introduction to checkout confirmation
Home, Shop, Collections, Lookbook, Brand, Journal, product and checkout views now work as one routed experience. Filtering, sorting, cart, wishlist, search and account interactions are implemented in the front end.
5 viewport widthsResponsive checks at 320, 390, 768, 1024 and 1280px
Accessible behaviorKeyboard focus, Escape handling, focus restoration and reduced motion support
Browser QAKey browse and purchase journeys verified without horizontal overflow or console errors
Project complete. Brand presentation, product discovery, cart, wishlist, search, account and checkout were completed as one connected front-end storefront.
Start a project